It is a rainy day outside so I took a look at the stats for my first facebook ad test using clickbank. So far, the facebook ad, has managed to bring in 23+ link clicks for about $46 USD. So of course the next step is to see if there are any sales… the stats show 52 hops (or clicks to the page) and 1 order form impression.
So this has a bunch of messages to me.
First, using essentially cold traffic from a facebook ad is a pretty tough sell. The landing page I am using is a pretty well developed sales page with an immediate sales video that is pretty convincing. As far as landing pages go, I am pretty sure it is at the top of the list for a good performing sales page.
Warming people up… the problem here is probably in warming people up to a product or service…or simply in providing them with more info and building the relationship with the customer is another way to put it.
So, I think I am going to jump back to Ed Dales book about doing this type of marketing and seeing if there is anything I missed…or maybe I will be able to read into it a little more.
I am definitely now convinced that when a customer first clicks an ad and goes to a product or service that they have not seen before, it will take time before they become comfortable in buying the product or service.
Of course, this makes a lot of sense in how a website like amazon, with a lot of brand recognition has a higher likely hood of someone buying a product or service from it right away. At the same time, i really think that building the relationship is the key to getting a business up an going and building the client list. And then, as with many large businesses, once the client list is so big many of the clients will provide word of mouth advertising for it and by the time it gets big there should be a lot of free content out there to start building the relationship with potential new customers.
At this time, I have turned of the facebook ads and am going to reflect on the test for a day or two. There is also the potential of sales flowing in later from an email capture for probably at least 30 days. So, I won’t keep my fingers crossed, but there is a chance for a sale to two to come out of the test.
And, I have to admit, that many times its convincing to watch a marketing guru video and believe its easy to get the quick results…however there definitely seems to be a very specific way to market something well and have it work easily. Getting to that easy point most likely takes a lot of time, skill, experience and testing.
This has really taken me to a whole new understanding of how important it is to build good relationships, especially by providing free information in the form of blog posts and videos.
Also today, I was asked to help add on to a website for a local business and am very happy that there is already a lot of content established and a current customer base. With this task I will be doing a lot of taking the “real world” and taking it into the digital world via blog posts, videos and images.